The chef’s latest Brooklyn eatery doubles as a shop with hard-to-come-by Italian specialties, so that you can replicate a ...

If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...

Understand the differences between a trade name and a trademark, the different functions they serve, and registration considerations for business owners.

Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly shorter) Campbell’s Co. Shareholders overwhelmingly ...

Zomato has finally responded to criticism it received for having dubious ‘one-dish’ restaurants on its platform. Some of the ...

Comcast officially on Wednesday announced it would spin off several NBC cable networks, including MSNBC, in a move that will ...

Returning to a major incident which occurred in Bayswater yesterday, and police continue to speak with an erratic driver who ...

When contemplating a name change, companies should carefully assess its potential impact. A thorough market analysis can ...

The quiet success of these companies shows why flashy isn't always better. Discover how IES Holdings, Builders FirstSource, ...

Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.

Minute Maid Co., a formerly Houston-based division of the Coca-Cola Co., affixed its name to the Astros’ ballpark in June ...