As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.

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For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

While the Grateful Dead’s teddy bear or Nirvana’s smiley face may be iconic, there’s no question that the tongue logo is, ‘the most famous logo in the history of popular music,’ as Sean Egan put it in ...

Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...

UCLA is the new No. 1 in The Associated Press Top 25 women's basketball poll after a historic win that lifted the school to ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

More shoppers are using ‘buy now, pay later’ plans heading into Black Friday and the holiday season, as the ability to spread ...

The Weekdays I start my day with the joyful wake-up call from my child, and I truly cherish those first few hours we spend ...

To coincide with Bogg’s launch into nearly 2,000 Target stores and its website, the two companies will launch an exclusive, limited-edition Bullseye logo tote from Bogg. The mass merchant will also ...