It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Honda has plans for a new all-electric lineup to debut in 2026 with a retro-futuristic "H" badge on the nose.

Introduced to coincide with the 75th anniversary of Porsche sports cars, the new design is was created "with loving attention to detail over a three-year process," according to a news post on the ...

‘Isn’t this Facebook’s old logo?’Meta is revamping Facebook ’s logo to a darker blue with a few small tweaks to create what it claims is a “bolder, electric and everlasting” design ...

Months after the Niskayuna school district voted to change its school nickname, the town has approved a new logo.

Could this controversial old football logo be coming back? After spending years receiving criticism for their logo, the Washington NFL team might be making a move backwards.

Pepsi’s recent logo change was celebrated as a return to normalcy. But are there drawbacks to playing it safe with branding?

DC Comics chief Jim Lee debuted the new logo on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005.