During this year's Super Bowl, the age-old Pepsi versus Coke rivalry will be reignited when we see the return of this iconic ...
Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...
Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...
Costco CEO Ron Vachris confirmed the return to Coke at the company's annual shareholder meeting earlier this week.
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For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...
Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...
PepsiCo’s revenue fell slightly in the fourth quarter as North American consumers continued to pull back on its Frito-Lay ...
Coca-Cola plans for the new flavor to be in market until Q1 2026, with built-in flexibility to alter that timeline as needed.