Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

Healthcare has become digitized with telehealth and remote monitoring, EHRs and e-prescription and mobile health and wearable ...

While both health education-focused messaging and a counter-marketing messaging approach reduced adults' intent to consume ...

Scent is the sense most tied to memory, and fast food places are aware of that. Restaurants regularly use pleasant and ...

Colin Carrasquillo explains the essentials of managing, cleaning, and activating first-party data for optimal marketing ...

The Taco Bell owner can accrue data and leverage the chain’s app, linking sources of intel together and enhancing them with ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Insider, an Istanbul-based startup that helps brands customize their marketing campaigns based on buyer preferences, has ...

Berg and Lawrence frequently bring their authoritative perspectives to each other's projects, like the upcoming Inclusive Wedding Summit, co-hosted by Brian Lawrence Marketing and Elegant Bridal ...

For food and beverage brands, the lo-fi content marketing revolution provides a huge opportunity and drives a shift in how marketers work.