Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

Goal of Miikana Marketing and Promotion Inc. is 'to grow and create meaningful job opportunities for the next generation within our community,' says co-owner ...

A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got horror fans hooked on Osgood Perkins' serial killer thriller. "From the jump, we said we need to ...

Drive rewards and loyalty program participation. Here is a how-to guide on how to run a successful bonus points event for your rewards program.

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Magazine spoke with Jon Eiesenberg of Blackspy Marketing about Ophelia's grand reopening and all the venue has on the horizon.

PFL and UFC are two companies that are currently not on the same level, though Jake Paul and Francis Ngannou could quickly ...

The fast-casual grilled-chicken chain launches a $5 Taco Tuesday promotion to spark trial after traffic plummets 7.6% in ...

The Community Foundation serving Southwest Colorado has promoted Rachel Rosenthal as the new grants and marketing manager and ...

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing ...

Retailers face ad fatigue as digital overload turns off consumers. To stay effective, brands need personalized, meaningful ...

Q3 2024 Management Session Earnings Conference Call October 31, 2024 6:30 AM ETCompany ParticipantsKevin Powers - Senior ...