However, rather than having to bulk buy the same item, the new Mix & Save deal works across a variety of promotional lines. JJ is launching the offer across the full P&G Professional range, meaning ...

Online shoppers are now cashing in like influencers, earning up to ₹20,000 for sharing authentic reviews. But is there a line ...

As account based marketing (ABM) gains traction, how can it best be used to increase marketers’ strategic reach?

That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite ...

Following financial struggles and a change of leadership, Boohoo is reinventing itself and going back to its roots with a new ...

The ability to skillfully leverage technology while fostering innovation will help the next generation of business owners ...

Simplicity in pricing, not complexity, is what leads to profitable growth for software companies. Rather than focusing on minute differences between prospect groups, software leaders should look for ...

Event Budgets are on the Rise. 74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on Events. 56% of attendees will show up at more ...

Rivalry within the industry forces companies to seek more efficient marketing strategies while maintaining decent customer ...

The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. It was THE FIRST marketing model that all us marketers learnt in ...

Q3 2024 Earnings Conference Call November 7, 2024 8:30 AM ETCompany ParticipantsAshley Curtis - Assistant VP of IRStephen Yalof ...