Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892. It’s a welcome homecoming, since many locals grew up as ...

My first watch was the Swatch Jelly Fish. A popular choice for anyone who came of watch-getting age in the 1980s, it was another classic of its time, featuring as it did fashion-forward red ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world. Four decades ago, the folks at Swatch decided to host the first-ever ...