In the same way, the name you choose for your brand plays a big part in whether your audience gives you the time of day—and the impact can have far-reaching consequences. Here are some of the ...

and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ’s Philippines 2024 report. As the world’s leading data, insights, and consulting firm, Kantar created BrandZ to rank ...

The ongoing battle against counterfeit products in the Philippines has reached new heights ... of counterfeit items—ranging from luxury brands to essential goods—the launch of a new non ...

I’ve noticed a funny trend: the “brand names” or store names for the third-party Amazon sellers are getting really frickin’ stupid. There’s a reason for this. Drop shipping, the practice ...

Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their names. Coley Porter Bell’s Jenn Szekely explains why. It’s the ...

MANILA, Philippines — South Korea’s original 10-inch pizza chain Eat Pizza is now finally in the Philippines. Opening its first branch at the 2nd Floor of SM North Edsa’s main mall, the ...

MANILA, Philippines — Ride-hailing leader Grab Philippines has appointed a new chief who would be tasked to steer the company through a narrowing road in the four-wheel market. Grab yesterday ...

GCASH, Bear Brand, YouTube and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ's Philippines 2024 report. As the world's leading data, insights and consulting firm, Kantar ...

Take a look at some other slang terms for popular consumer brands. The nickname has some fairly sizable name recognition: According to a 2019 National Retail Federation survey, 79 percent of ...

Don't miss: How brands in the Philippines can get influencer relationship right Describing her budget to be lean, she said the first step is to know your customer and for that a brand doesn’t ...

Campus Activewear, an athleisure brand, announces Vikrant Massey, a Bollywood actor, as its new brand ambassador. According to the company, this collaboration aligns with the launch of the brand ...

Silber Ascends to New Role Following a Transformative Tenure with the Company ATLANTA, Oct. 8, 2024 /PRNewswire/ -- Edible Brands ®, the parent company of Edible Arrangements ® (known today as ...