From Amazon Prime to Walmart Plus and Uber One, subscription services offer free delivery and additional perks that can help consumers stretch their budgets.

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But “Save money. Live better” has been Walmart’s slogan since the late 2000s. It replaced the previous slogan, which was “Always low prices.” Both slogans emphasize saving money.

“Walmart is always seeking innovative ways to help customers save money and live better,” David Rainey, the retailer’s executive vice president and chief financial officer, said in a statement.