There’s more to it than meets the eye, and understanding the nuances could be the key to opening a more prominent role in the sports narrative. When it comes to sports sponsorship, you’re diving into ...

The Detroit Pistons announced today a new corporate sponsorship with The Huntington National Bank, a full-service banking ...

Of various sponsorship activities, sports sponsorship is one of the media most widely used to reach and communicate with target audiences (Roy & Cornwell 2004), to enhance positive perception of firms ...

Sports have a unique ability to unite communities, whether it’s rallying behind Team USA or supporting a local community ... what are leading practices for evaluating whether a sports sponsorship is a ...

Rochester, N.Y. (WROC) — Some school districts are expressing concern over a proposal ... any sports team male or female if the district doesn’t have separate teams in that sport. For example ...

Trainual, a fast-growing Tempe employee onboarding software firm, has signed a sponsorship ... in sports organizations than ...

Be a part of the #1 track & field team in world! USA Track & Field is the national governing body (NGB) for track & field, long-distance running, and race walking in the U.S. In addition to being the ...

A new report finds that the average professional sports ... team sponsorship deal cost $935,000 in 2023. The average, of course, pulls in a wide range of dollars and locations-for example, a ...

“We have the utmost respect for the Dolphins, have been proud to have been associated with the team and applaud ... more bold and controversial in sports sponsorship. However, there are ...

In Singapore, for example, national training programmes have integrated sports science at a remarkable level. Technologies such as motion capture systems and real-time analytics provide athletes with ...

Football For Future, Common Goal, and Adidas have launched Fields of Change a sustainability handbook built to help community ...

With daylight and pace of play being the primary reasons rounds are not completed as scheduled, the proposal would reduce field sizes ... qualify for all regular PGA Tour events Eliminate restricted ...