TCM Sports Management (TCM) has been awarded the exclusive commercial sponsorship rights for all Asian Cricket Council’s (ACC ...

There’s more to it than meets the eye, and understanding the nuances could be the key to opening a more prominent role in the sports narrative. When it comes to sports sponsorship, you’re diving into ...

Of various sponsorship activities, sports sponsorship is one of the media most widely used to reach and communicate with target audiences (Roy & Cornwell 2004), to enhance positive perception of firms ...

The Detroit Pistons announced today a new corporate sponsorship with The Huntington National Bank, a full-service banking ...

Robert Kidd covers the world's most popular sport ... and teams. With some notable exceptions — Serena Williams, for example — these still tend to be men. However, sports sponsorship ...

A Suns and Mercury executive says the deal with Trainual will open up opportunities to create efficiencies throughout the ...

A new report finds that the average professional sports ... team sponsorship deal cost $935,000 in 2023. The average, of course, pulls in a wide range of dollars and locations-for example, a ...

Be a part of the #1 track & field team in world! USA Track & Field is the national governing body (NGB) for track & field, long-distance running, and race walking in the U.S. In addition to being the ...

In Singapore, for example, national training programmes have integrated sports science at a remarkable level. Technologies such as motion capture systems and real-time analytics provide athletes with ...

“We have the utmost respect for the Dolphins, have been proud to have been associated with the team and applaud ... more bold and controversial in sports sponsorship. However, there are ...

With daylight and pace of play being the primary reasons rounds are not completed as scheduled, the proposal would reduce field sizes ... qualify for all regular PGA Tour events Eliminate restricted ...

Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship ...