Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...

Beyond promoting Walmart as a holiday destination, the ads will feature brands from categories like CPG. NBCU and Walmart are promising closed-loop measurement for sales attribution. “This is the next ...

Beyond promoting Walmart as a holiday destination, the ads will feature brands from categories like CPG. NBCU and Walmart are promising closed-loop measurement for sales attribution.

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours ...

I've been tracking Walmart sales all month and a lot of great deals are already live. And a new wave of Walmart Black Friday deals is coming on November 25. But you don't have to wait until then ...

Although Apple has already been selling its own ad inventory through its App Store and search, it had been relying on third-party vendors to sell Apple News ads up until now. The tech giant is ...

Walmart released impressive third-quarter results ... ongoing tests show customers are receptive to ads, “especially where ads help customers discover relevant items that are trending, helping ...