Walmart's new "Who Knew?" campaign, starring Walton Goggins, effectively and humorously invites consumers to take another ...

In some of their first comments since Walmart acquired smart-TV maker Vizio for $2.3 billion, executives at both companies discussed the path to the deal, the integration process and a joint ...

Nearly 18 million Americans use Vizio's SmartCast, which could soon feature spots from Walmart's advertising business.

Walmart's push for a 25% increase in retail media spending highlights a growing industry tension as brands question the value of these investments without proven returns.

Walmart distanced itself from heiress Christy Walton's full-page New York Times ad that calls for demonstrations against President Donald Trump this weekend.

Christy Walton, daughter-in-law of Walmart founder Sam Walton and part-heir to the Walmart fortune, placed a full-page ad in the New York Times urging Americans to attend the "No Kings Day ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...

Walmart will soon begin showing CTV ads for auto, QSR, insurance and other brands not sold at Walmart on in-store screens.

Walmart said Thursday it plans to increase prices this month as tariffed goods start to hit shelves — warning that the size and speed of the price hikes could be “unprecedented”.

Walmart Inc. is releasing a 10-episode series of ads parodying popular TV shows to promote its Black Friday Deals for Days sales.

Walmart faces backlash and calls for a boycott from Trump supporters after heiress Christy Walton funded a full-page ad in The New York Times.

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.