Emma Hayes is reimagining women's soccer in America

Emma Hayes’ plan for USWNT looks to reframe approach through lens of women and girls
With the gold-medal win at the Olympics and her whirlwind 2024 behind her, Hayes was able to firm up and present her strategic vision for U.S. Soccer during the team’s January camp. She calls it “The WNT Way,” a plan that builds on technical director Matt Crocker’s vision for the program to grow the sport as a whole in the United States.
Emma Hayes wants to change the way you think about women’s soccer
From the sporting side to commercial elements, the U.S. women’s national team coach said, the women’s game will benefit from an approach different than the men’s game.
Opinion
Emma Hayes is reimagining women's soccer in America: 'The USWNT Way'
Emma Hayes' "The USWNT Way," will put women at the center of everything in the women's game, rather than just copying what men do
Emma Hayes is looking beyond USWNT's World Cup preparations: 'What do we want our program to stand for?'
U.S. women's national team head coach Emma Hayes had only 75 days to build toward an Olympic gold medal. It would typically be considered an impossible task for some, but Hayes and the USWNT achieved what many thought they couldn't.
Emma Hayes’ goals for the USWNT’s next few years go far beyond winning games
Emma Hayes has conquered a lot of challenges over the years as a soccer coach, a mother, and as a human. But there is one she hasn’t solved yet, and it has lingered for much of her career. Why is it that so much of how women play soccer is based on how men play it?
USWNT coach Emma Hayes wants to change women's soccer. Here's how.
Hayes has unveiled 'The WNT Way' blueprint for looking at everything through a "female lens." She hopes the effects are transformative on and off the field
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