The coffee giant will give top executives up to $6 million in stock grants if the brand meets cost-reduction goals by the end of fiscal 2027.

Starbucks is exploring how to remove canola oil from its food lineup in the U.S. In one example, the company is considering ...

Starbucks is releasing a new Frappuccino, and here's what you can expect. Starbucks has unveiled the Strato Frappuccino ...

Starbucks is releasing a new Frappuccino, and here's what you can expect. On Tuesday, July 8, Starbucks will unveil the ...

Howard Schultz praised Brian Niccol's turnaround plan at a Starbucks company event. Schultz said he did a cartwheel in his living room when he first heard of Niccol's strategy.

Since CEO Brian Niccol’s first week at the company, he has been pledging to bring it “back to Starbucks” to lift sluggish sales. Brian Niccol. Anjali Sundaram / CNBC file ...

Chipotle's digital investments have seen the firm build a loyalty program 40 million members deep in just five years, with online sales of $1.1 million per store in 2024 outpacing total unit sales at ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside ...

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain's new staffing and service model, aiming for all North American stores by ...

Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back to Starbucks" strategy — a key stamp of approval as the new chief executive tries to turn around the company.