Once the studio's most lucrative IP, “Transformers” returns to the big screen with a lower budget animated origin tale The post With ‘Transformers One,’ Paramount Looks for More Modest Box Office Grosses From Cybertron appeared first on TheWrap.

There’s more than meets the eye at the box office this weekend. Paramount and Hasbro’s “Transformers One,” the franchise’s first fully animated film since 1986, has made $3.36 million in Thursday previews at the box office.

Transformers One” is the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once were friends, in theaters beginning Sept. 20.

Not only is it the first feature-length animated movie starring the Robots in Disguise since 1986’s Transformers: The Movie, it’s also one set far earlier in the Transformers timeline. Rather than taking place on Earth,

ILM tells IndieWire about innovating a handmade animated look influenced by the '80s cartoon series for the origin story about Optimus Prime and Megatron.

Animated origin story of Optimus Prime set for $30 million-plus opening weekend The post ‘Transformers One’ Launches With $3.3 Million in Thursday Previews appeared first on TheWrap.