Anthony Cosby-Knowles is a permanent part of Beyoncé fan folklore and even the Queen herself acknowledges his royal place in ...

If the movies and shows Netflix recommends aren't hitting the spot, unleash the power of category codes to find more of what ...

Beyond Demure follows Jools' pursuit of lasting fulfillment—from personal milestones like funding her transition, to collaborations with Netflix, Verizon, and PopSockets.

As Pride Month comes to a close, we’re shining a spotlight on the trans and non-binary community within the beauty space!

Jools Lebron is a trans woman from Puerto Rico who coined the phrase "very demure" in 2024. Her first video using the term has garnered over 56 million views over the years, and she's continued to ...

Jools Lebron is "very demure, very mindful" — and it’s the energy she brings to every piece of content she shares with her more than 2.5 million followers across TikTok, Instagram, and YouTube.

Chicago-based influencer Jools Lebron, who made the catchphrase “very demure” into a cultural phenomenon in 2024, got the ultimate shoutout from Queen Bey during her concert in the Windy City.

The TikTok influencer behind the viral "very demure" trend just had a full circle moment at a Beyoncé concert. Chicago-based TikTok creator Jools Lebron is credited with sparking a trend in ...

The TikTok influencer behind the viral "very demure" trend just had a full circle moment at a Beyoncé concert. Chicago-based TikTok creator Jools Lebron is credited with sparking a trend in ...

In an interview with CBS Mornings, Tina Knowles said her daughters laughed with her prior to her surgery, showing her the viral "very demure" TikTok trend from creator Jools Lebron.