The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV audience for Macy’s Thanksgiving Day parade, was first published at The Desk.

The Macy’s Thanksgiving Day Parade was drenched in rain and briefly disrupted by Pro-Palestinian demonstrators. Twenty-one people were arrested.

As a main co-anchor on the Today show, Hoda Kotb also has anchored on NBC 's Macy's Thanksgiving Day Parade over the years. However, her tenure hosting the morning show will soon be coming to an end. Kotb's final appearance will be on January 10, 2025, with Craig Melvin set to replace her, making this year's Thanksgiving parade her last.

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, up 10% from last year to mark a new all-time high audience for the event. With 23.

In the latest TV show ratings, NBC’s The Voice was Monday’s most-watched non-sports program, and tied for the nightly demo win. Opposite Monday Night Football coverage on ABC, which averaged 8.5 million viewers and a 1.4 demo rating… NBC | The Voice (5.5 mil/0.4) was steady week-to-week; Brilliant Minds (2.8 mil/0.3) dropped some eyeballs but …

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day Parade.