An industry regulator's approval opened the door for first-party streaming data to supplement traditional TV ratings. Will it ...

"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

Nielsen CEO Karthik Rao told clients Paramount was pushing for big price cuts in a weeks-long haggle over the company's measurement services ...

While MSNBC viewership dropped 31% in the days after Election Day, Fox News ratings grew a whopping 61% in the same period, ...

In the 25-54 age demographic that is most coveted by advertisers, viewership dropped 38% -- from 113,000 people to 70,000.

The Lincoln Lawyer' repeats as the top overall title, and Tyler Perry's 'Beauty in Black' has a solid first week.

The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 ...

American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...

During this period, Paramount has issued no release about Nielsen ratings tied to any of its most-watched programming, including the NFL games it shows on CBS each Sunday; the performance of CBS ...

Nielsen data show that less than an hour after ... the audience picked up somewhat as viewership hit 775,000 people. But ratings dropped in the 9 a.m.-to-10 a.m. hour as the audience shrank ...

Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...