There's absolutely no question that the LG B4 OLED is the Black Friday OLED deal you should consider this holiday season. While both $599 TVs do offer that sweet OLED-viewing experience and the Sansui's HDR picture is pretty good, I still would go with the B4 primarily because of the trust that comes behind its name.

Samsung’s OLED TV lineup, and particularly the S95D series, is currently available at huge discounts during the Black Friday sales. With prices slashed significantly, you can save up to $1,100 on these premium televisions, which marks them an attractive option and a record low price for theses TVs.

LG OLED G4 55-inch | $2,559.99 $1,796.99 at Amazon Save $763 - Now down to a record low price for Black Friday, the 55-inch OLED B4 has consistently stayed above $2,000 throughout 2024. Prior to November, it managed to just touch under that price point, but the sales have made good on a proper premium price cut.