The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown ...

The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.

The luxury retail industry’s robust growth is being fueled by the increasing dominance of high-net-worth individuals and ...

Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural ...

The campaign, which was first touted back in May, is designed to connect with young millennials and older Gen Z couples, together termed 'Zillennials', ...

The campaign leverages Signet's consumer insights and De Beers Group's emotional storytelling to emphasise the priorities of modern couples in their relationships.

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail ...

The intersection of creativity and technology is reshaping adland's future, and at the heart of any successful business ...

Signet and De Beers launch new natural diamond campaign-'Worth the Wait'-focused on the themes of modern love and evolving ...

The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse couples soon to be ...

International retailer Signet Jewelers has partnered with De Beers Group to launch the Worth the Wait natural diamond ...

As businesses continue to explore new strategies for meeting evolving consumer expectations and preferences, a major US ...