Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues ...

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed ...

Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

Clustering takes segmentation further by grouping consumers based on deeper, data-driven insights (e.g., behaviors, values and needs) rather than surface-level characteristics. With the right data, ...

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...