SeptemberConference Program by Produced by ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey.

The event has been running since 2003 and is the world’s largest technology event. The map below helps understand the conference’s scale and immersive design, transforming the city streets into ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

What’s fueling the rise of the strategic marketing analyst? Enterprise organizations are waking up to this shift. As marketing complexity accelerates and the volume of data expands exponentially, the ...

Measuring the bottom-line impact of performance marketing is relatively straightforward, making it easier to present to leadership. Since you can quantify expected outcomes with incremental budget, it ...

How it helps you This update solves a long-standing challenge in campaign management — connecting goals with reporting. Managers can now define more flexible, relevant goals beyond the basics, with ...

AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively ...

I learned about Flodesk from a CRM expert I employed to build systems for my content marketing agency. And, man, do I wish I had come across this tool years ago. It’s categorized as an “email ...