Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...
PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.
A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...
A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...
A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...
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