Sales and marketing alignment isn’t just a "nice to have" — it's a fundamental driver of success. When these two departments ...

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, ...

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit ...