M3 Group, a leading marketing and strategic communications agency headquartered in Lansing, Michigan, today announced its acquisition of roundtable6, effective Oct. 1, 2024. This strategic move marks ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message ...

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a ...

Superside, the global leader in AI-powered creative services, today announced the launch of Superads, the only AI-powered creative insights tool built for creative teams and performance marketers.

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

About MetaRouter MetaRouter is a leader in cloud customer data infrastructure (CDI), focused on improving enterprise-level customer data management. By providing secure, real-time data integration and ...

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...