The Galaxy S III solidified Samsung’s position as a leading maker of high-end phones, a process kickstarted by the Galaxy S and Galaxy S II in previous years. Its success, however, wasn’t as much of a surprise as that of the next phone on the list.

Samsung is injecting another dose of artificial intelligence into its next lineup of Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a device that accompanies them almost everywhere.

Samsung recently launched the Galaxy S25 5G series, which includes three flagship smartphones. Now, the company plans to add another variant of Samsung Galaxy S25 smartphone to the series.