Valeria Marquez was addressing her TikTok followers in a livestream from her beauty salon in Zapopan, Mexico, when a man arrived at her door to deliver a small parcel.

A 23-year-old Mexican beauty influencer was shot and killed at the hair and nail salon where she worked in the city of Zapopan, during a livestream on TikTok. Valeria Márquez, 23, was showing her viewers a small stuffed piglet that had just arrived in the mail when a man entered the salon and shot her.

A young Mexican social media influencer, known for her videos about beauty and makeup, was brazenly shot to death during a TikTok livestream, in an incident that sent shockwaves through a country that faces high levels of gender-based violence.