On Friday at 3:05 a.m. EST an updated winter weather advisory was issued by the National Weather Service in effect until Saturday at 7 a.m. EST for Mason, Lake, Osceola, Oceana and Newaygo counties.

Much of West Michigan is expected to see several inches of Lake Effect Snow, right as Black Friday shoppers head to the stores Van Buren, Kalamazoo, Calhoun, Allegan, Barry, Eaton, Ottawa, Kent, Muskegon, Newaygo and Oceana counties are under Winter Weather Advisories through 7 a.m. Saturday.

Accumulating snow and tricky travel expected in the heaviest bands, particularly along a line from Grand Haven to Battle Creek and back to the lakeshore.