Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · The retailer is blending sentiment with pop culture references for the 2024 season. Permission granted by Walmart. Walmart on Sunday debuted its latest holiday marketing campaign, highlighting moments when people find the perfect gift for their loved ones and spark a sense of warmth and recognition, or “feeling seen.”.
Digital Marketing News | Marketing Dive
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Etsy focuses on gifts with a personal touch in sprawling holiday ...
Nov 1, 2024 · Etsy this week reported Q3 revenue increased 4.1% year over year to $662 million. During an earnings call with analysts, executives called attention to the platform’s strategy of avoiding steep discounts, which sets it apart from many big-box stores and retailers that are focused on lowering prices this year. “We’re choosing a different direction, choosing to double-down in the things ...
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
Oct 21, 2024 · Rare Beauty, the cosmetics brand founded by singer and actor Selena Gomez, launched its first global brand campaign, titled “Every Side of You,” per details shared with Marketing Dive. “Every Side of You” is part of the brand’s “Love Your Rare” platform and celebrates individuality and authenticity. Key to the campaign is a 60 ...
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10. Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · The brand extension lands with a bouncy ad campaign running on social, digital, TV and out-of-home that unites what executives called the Bubly family. Burst and the core sparkling water line come together in energetic creative that makes the product the lead character. Agency ODD developed the TV spot while Direct Focus handled production duties.
Amazon unboxes advertiser capabilities spanning AI, DSP and …
Oct 15, 2024 · Amazon Ads is also launching an ads data manager that allows advertisers to bring together first-party data from providers like Salesforce and use it across Amazon DSP and Amazon Marketing Cloud (AMC) to deploy, measure and optimize campaigns. The platform will enhance Performance+, Amazon DSP’s AI-powered, automated optimization capability.
Target debuts ‘weirdly hot’ Santa for second holiday advertising …
Nov 14, 2024 · Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who acts as a modernized take on a Christmas icon, per details shared with Marketing Dive. Kris appears in new spots to help customers with tasks like picking out a Thanksgiving turkey. The character, a beefy take on Santa Claus who ...
Top takeaways from Advertising Week 2024 marketers need to know
Oct 18, 2024 · Leading marketers like PepsiCo Foods, Home Depot and Diageo delved into topics ranging from artificial intelligence to media networks at the annual confab. Published Oct. 18, 2024. Chris Kelly Senior Reporter. Thousands of marketers and ad industry professionals helped Advertising Week New York celebrate its 20th year last week as the annual ...
Nespresso’s marketing and sustainability maven on her dual role
Oct 11, 2024 · Nespresso USA, the Nestlé-owned coffee machine marketer, has stayed the course on making sustainability a core part of its positioning despite the brewing backlash. Last year, the company promoted brand and communications director Jessica Padula to the dual role of vice president of marketing and head of sustainability, a job with duties that ...